Because it’s time to wake up and smell the roses! Between the FOMC slashing interest rates like it’s going out of style, to JP Morgan’s bailout for Bear Sterns, what does this all mean? And how does this actually affect my mortgage rate?

As responsible investors, realtors and homeowners, we owe it to ourselves to not only be aware, but also understand the meaning behind such headlines. And who better to have it explained to you than your own, qualified Mortgage Planner, who with proper information and insight, is these days considered to be as invaluable as anti-virus software for your desktop computer.

The past methods of mortgage brokers simply quoting rate, payment, and closing costs are now long gone. These days, the status and volatility of today’s housing market lends necessity towards working with knowledgeable professionals.

Individuals who not only specialize in getting your loan to the closing table unaltered from any initial terms, but who also can interpret and identify why mortgage rates have consistently risen within days of each of the last five Fed Note rate cuts.

Your alternatives: you could have one of the Baldwin’s show up to your house with a set of steak knives and a swinging pair of metallic spheres, and unknowingly let them fast-talk you into negative amortization loan. Sure, they’re good looking and they make us laugh, but in times like these, we don’t need actors consulting us on what APR is: We want the real deal.