Traditional loan officers and mortgage planners have obvious similarities. Although both processes result in a mortgage transaction, MP’s focus on the long-term relationship and financial well-being of the homeowner. TLO’s focus on the transaction–getting the loan closed and moving on.

TLO Objectives:

• Transaction speed
• Taking applications
• Measuring units and outcomes

MP Objectives:

• Relationship value
• Delivering valued advice to earn a trusted relationship
• Measuring margin and key performance indicators

So when you are ready to purchase your first home, investment property, or even refinance your existing loan, really consider using an MP. Just like you have a doctor, dentist, or accountant; you should have a mortgage planner. Use the knowledge of a mortgage planner for any future issues with your mortgage, budget, investing, or any other financial related topics.

Your biggest financial liability other than your family will always be your home mortgage, so ask your self who do you really want to handle your loan: someone who is just looking to take an application and move on to his next client (TLO), or someone who you can trust, build relationship, and give you his or hers expertise in your specific home loan scenario (MP)!